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"By reading the analyzes of the composition of their food, we realize that it does not look terrible ... By pushing a little, we see that it is even worse than what we think!" Le Brestois Yvon Puill, 63, has three cats, anxious to provide quality food to his felines, he and his wife have done research on the internet.

Quickly, they develop their own recipes. First at home, from frozen meat and offal collected from the butcher. "In nature, cats eat mice and birds, explains Yvon Puill."

West France

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The young brand from Brest, France's first in freeze-dried cat food, achieved sales of over € 1,000 last month, with a few orders already from abroad.

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The Telegram

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We rarely know what to them

often feed more through ignorance

Quality of course comes at a price. "It's more expensive than supermarket croquettes obviously, assumes Yvon Puill. The budget is roughly 1 euro per day, so 30 euros for the month." Depending on the size of the animal and its appetite, the addition may however be more vigorous.

France Blue

“A 100g sachet costs 10 euros. So you can feed your cat for one euro a day. It costs the equivalent of three packs of cigarettes per month, ”notes the entrepreneur. Who, at 63, has launched a “funny challenge”. The turnover for the month of March was slightly over 1,000 euros.

Brest side

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Sally & Cie provides an elaborate solution to a simple problem: how to feed your pet well? Yvon Puill started from the observation that cats eat small rodents and birds. “Our idea is to offer the cat the equivalent of a mouse without forcing its master or mistress. A real homecoming! ",

ConsoAnimo

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